Rapha Books

Brand Identity
Client
Amao Peculiar
Project type
Brand Identity
PROJECT YEAR
2022

A brand out in pursuit of the African man's growth

Rohi Books is out to create literary support for the African man on his way to wholeness while catering for the five primary strata of a man’s life which include spiritual, health, career, financial and relationships. This is to realise a population of Africans that are in touch with their creator, conscious of their potential and are contributors to the immediate community

The brand assumes the personality of a supportive friend interested in the progress(wholeness) of its customers while supplying everything they need to make progress. Rohi pursues individuals of both genders between ages 16 – 40 who do not yet have it all figured out but are hopeful for a chance at a better future. They include teenagers and young adults; thus they have busy lives at school and at work.

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