Rohi Books is out to create literary support for the African man on his way to wholeness while catering for the five primary strata of a man’s life which include spiritual, health, career, financial and relationships. This is to realise a population of Africans that are in touch with their creator, conscious of their potential and are contributors to the immediate community
The brand assumes the personality of a supportive friend interested in the progress(wholeness) of its customers while supplying everything they need to make progress. Rohi pursues individuals of both genders between ages 16 – 40 who do not yet have it all figured out but are hopeful for a chance at a better future. They include teenagers and young adults; thus they have busy lives at school and at work.